Taller Website Design

I designed and developed the complete website for Taller, a staffing company that connects top Latin American talent with U.S. companies. The project required creating a digital presence that would effectively communicate our value proposition to both potential clients and candidates.

The website needed to establish trust, showcase our expertise, and provide clear pathways for different user types to engage with our services.

Taller needed a website that could serve multiple audiences with different needs and motivations. The main challenges included:

• Communicating complex staffing services in simple, accessible terms
• Building trust with U.S. companies unfamiliar with Latin American talent
• Creating separate but cohesive experiences for clients and candidates
• Establishing a strong brand presence in a competitive market

I created a clean, professional website that clearly communicates Taller's value while maintaining an approachable, human feel. The solution included:

• Clear Value Proposition: Immediately communicate what Taller does and why it matters
• Dual User Paths: Separate but integrated experiences for companies and candidates
• Trust Building: Testimonials, case studies, and team showcases
• Modern Design: Clean, professional aesthetic that reflects our tech-forward approach

The website design process was collaborative and iterative, involving key stakeholders throughout:

• Discovery & Strategy: Analyzed competitor sites and defined our unique positioning
• Wireframing: Created detailed wireframes for all key pages and user flows
• Visual Design: Developed a cohesive visual system aligned with Taller's brand
• Testing & Launch: Comprehensive testing across devices and browsers before launch

The new Taller website has significantly improved our digital presence and business outcomes:

• Improved brand recognition and market positioning
• Positive feedback from both clients and candidates on user experience

The website has become a key asset in Taller's growth strategy, effectively communicating our value and converting visitors into clients and candidates.